Feed procurement glossary
Supplier-neutral matching
Definition
Supplier-neutral matching means routing a structured request to suitable suppliers without exclusive agency, brand ownership or paid ranking. The buyer's requirement, not an advertising relationship, determines who is contacted.
Why it matters
It keeps comparison honest and lets the buyer evaluate scope rather than sales pressure.
When it affects procurement
At shortlisting, when the risk of biased recommendation is highest.
Example
A structured 5 t/h poultry mill request shared with several qualified suppliers who each respond independently.
Frequently asked questions
Does supplier-neutral mean every supplier responds?
No. Suppliers decide independently whether to quote. Neutrality means the selection is based on fit, not on payment.